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is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
It was started as a proof-of-concept for Electric Classifieds which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general public.
with Regis and Kathie Lee, and 60 Minutes, and coverage in People magazine, the New York Times, and USA Today. A year later was purchased by IAC (then still operating under the name Ticket Master).
In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.