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Often, these micro-dating websites target a niche topic or local community.
This ensures that members will find like-minded prospective dates and keeps the website owners from competing with the biggest industry players when buying ads and marketing placement.
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While many of the online dating sites like e Harmony and Christian Mingle have become household names, there are thousands more that are equally profitable but may only have a few thousand members.
The online dating services industry has exploded over the last decade from a collection of forum based meeting rooms into a some of the most polished and successful online businesses you will find.
Some reports put the annual revenue from dating websites and related online dating services like matchmaking and dating-oriented social networks at more than 2 billion dollars a year.